What we do

McContent & Design is a collective of content creators, backed by Decision Marketing, with decades of experience in writing, design, creativity and production.
At our heart is the craft of journalism built on our founders’ time at the top marketing and data business titles, including Marketing Week, Precision Marketing, Data Strategy and Decision Marketing.
Whatever your content needs, we can manage projects end to end, assist you with strategy and ideas, or help shape what you’ve already got.
Copywriting, editing, illustration and other creative work – they’re in our blood. Contact us at info@mccontentdesign.co.uk to have a no-obligation chat about your requirements.

Content Strategy
We’re experts in content planning, not just production. We get under the skin of your business to understand your content objectives and seize on your key themes. Armed with fresh content ideas, we plot them into a calendar so you have a single production schedule that will dovetail with your overall marketing and new business strategy.

Content Creation
Writing’s in our blood. From LinkedIn posts to white papers and blogs to scripting videos and podcasts, let us save you time and resource by handling the content drafting and editing process end to end. Our copy will cut through the clutter to ensure the stories you want to tell are heard loud and clear by all the audiences you want to reach.

Thought Leadership
Our background in journalism means we are well placed to pick out common themes from your day-to-day business to turn into cutting-edge copy that will inspire your target market. True thought leadership is driven by content that informs and delights customers and prospects: we can tell you what to say to them to make that happen.

Editorial Services and PR
Don’t have time or patience for the fiddly bits of content creation? We’ll edit what you’ve already got, bin the bluster and leave you with crisp copy to use across all of your distribution channels. Earned media is more important than ever. From Campaign to The Grocer, we can target the relevant titles to push out your content to a wider audience, in the form of news releases, feature comments or longer opinion. Talk to us too about handling your social media platforms to build your online presence.

Design
From logo and corporate ID creation to company literature, brochures, newsletters and charts, our experienced team can offer you best in class, original design to make your company stand out from your rivals. We are also experienced at producing output of all types in both digital and conventional print media formats.

Illustration
Whatever your illustration requirements, whether you need characterisation, company report and book illustration, video animation or even a brand refresh, our team can bring your ideas and brand to life from initial brief through to finished project, on time and on budget.